Introducing:
The Daily Runner

2019-08-12
We welcome the limited edition Daily Runner to our collection. Inspired by the running sneaker boom in the ’80s it comes in Italian velour suede and Spanish nylon.
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We welcome the limited edition Daily Runner to our collection. Inspired by the running sneaker boom in the ’80s it comes in Italian velour suede and Spanish nylon.


Whether it is for dressing up or down, the gym, weekend or work mode, the sneaker has turned into an acceptable footwear regardless of situation.

Currently we’re experiencing a wave of nostalgia – from sporty platform sneakers to more classic runner versions inspired by the likes of Steve Jobs and Jerry Seinfeld, both prominent figures in the late 80s and ’90s. Jobs famously wore the same style of runners dubbed ’dad shoes’ to go with his black turtleneck and washed-out denim, and Seinfeld blazed the trail for sneakers and jeans as a must-have-look.

The Daily Runner in Olive.

We’re introducing the Daily Runner, inspired by classic running sneakers that became popular during the ’80s. Made in a state-of-the-art sneaker factory in Portugal, it features luxurious fabrics like Italian velour suede and Spanish nylon, combined with a chunky Italian sole in a durable rubber exterior. It comes in Olive and Off-white - in a limited stock of 200 pairs per colour.

The Daily Runner in Off-white.

“Nowadays my 83-year-old father has an opinion on which sneakers work with what trousers. That’s says a lot about how essential the sneaker has become in a man’s wardrobe,” says our Creative Director Pelle Lundquist. ”The clean style Marching Sneakers have been around for two years now, and we felt it was time to add an entirely new sneaker model to the collection.”


Shop Daily Runner

2019-08-12

Introducing:
The Daily Runner

We welcome the limited edition Daily Runner to our collection. Inspired by the running sneaker boom in the ’80s it comes in Italian velour suede and Spanish nylon.
2019-07-11

The founder series:
Stefan Pagréus

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2019-06-19

Style Advice:
Swedish Midsummer

Style AdviceWe're closing in on Swedish Midsummer, an ancient tradition originating from the Vikings. If you're visiting a Swedish Midsummer party this Friday, be prepared for the following.