An introduction to our
denim collection

2019-04-29
The CollectionWe’re growing our denim collection – the styles Denim No.1 and 2 are designed to complement each other in washes and fit.
ADM-DenimNo2-20

Denim is by far one of the most important pieces in a wardrobe. Not only because of its rich history, but because of the way it becomes a token of self-expression with wear and tear. That’s why we’re growing our denim collection – the styles Denim No.1 and 2 are designed to complement each other in washes and fit.


Both styles have been developed in close collaboration with accomplished Swedish pattern maker Gunilla Gunnarsdotter who has created the patterns for some of our all-time favourite jeans.

Denim No.1 for S/S 17.

Denim No. 1 was our first take on denim, continuing to create our visions of classic wardrobe staples. With a narrow silhouette it comes in Tumbled Raw, Black and Vintage Blue made using 99 percent cotton and 1 percent elastane.

Denim No.2.

Denim No. 2, on the other hand, is our take on a classic pair of worker’s jeans with a more generous silhouette and a higher waist. It comes in three washes — Tumbled Raw, Used Black and Original Blue. It’s produced in Italy using Japanese and Spanish denim fabric in 100 percent cotton.

Don’t forget to take great care of your jeans – we believe that a pair of denims can be a unique piece in your wardrobe, ageing beautifully with use and care.

Wear them without washing for as long as possible. When you do wash them, we recommend dry clean or a delicate machine wash at 30°, inside out, with no spin cycle. Use detergent made for black or colour, and don’t tumble dry. Whatever you do – wear them and make them your own.


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